Fire Brand
n. (Warning term) Companies or individuals who infiltrate with manipulative "help" tactics, targeting minority businesses through cultural hijacking and psychological warfare.
n. (Warning term) Companies or individuals who infiltrate with manipulative "help" tactics, targeting minority businesses through cultural hijacking and psychological warfare.
Example Structure:
"That company was Fire Brand fr fr - came in like:
'We love your culture'
'We can scale this globally'
'We understand the community'
'Let us help you grow'
Then tried to:
- Push out the founder
- Change the whole vision
- Steal the intellectual property
- Rewrite the company story"
Real Talk Examples:
"They went full Fire Brand - used the same playbook of:
- 'Strategic partnership' offers
- 'Global expansion' promises
- 'We believe in your vision'
Then tried to colonize another Black-owned business."
Warning Signs:
"Watch how Fire Brands move:
1. Over-friendly approach
2. Quick funding promises
3. 'Culture appreciation' talk
4. Divide and conquer tactics
5. Slow ownership grab"
Protection Code:
- Document everything
- Read all fine print
- Keep control tight
- Trust your instincts
- Protect your IP
"That company was Fire Brand fr fr - came in like:
'We love your culture'
'We can scale this globally'
'We understand the community'
'Let us help you grow'
Then tried to:
- Push out the founder
- Change the whole vision
- Steal the intellectual property
- Rewrite the company story"
Real Talk Examples:
"They went full Fire Brand - used the same playbook of:
- 'Strategic partnership' offers
- 'Global expansion' promises
- 'We believe in your vision'
Then tried to colonize another Black-owned business."
Warning Signs:
"Watch how Fire Brands move:
1. Over-friendly approach
2. Quick funding promises
3. 'Culture appreciation' talk
4. Divide and conquer tactics
5. Slow ownership grab"
Protection Code:
- Document everything
- Read all fine print
- Keep control tight
- Trust your instincts
- Protect your IP
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