The idea that when two hyper-competitive people or organizations decide to directly advertise against one another the firsts move will elicit a response from the second that will begin a series of escalations in marketing expenditures beyond what would be reasonable in an efficient free market to the point of bankruptcy for both people or organizations. The term comes from the Cold War-era term Mutually Assured Destruction.
McDonald's and Burger King were so concerned with market share with the Big Mac and Whopper that they lost sight of the button line and in an effort to one-up the other in marketing dollars and thus market share, they are both now doomed. It is mutually assured bankruptcy.
by Fat Aaron January 13, 2020
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by curciikidd September 3, 2020
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A wonderful, strong and loyal person. The kind of person you'd want as your best friend for life. The kind of person you would do anything for. Be anyone for. Not many people notice that kind of person to be such a gift. Hard to get to know, very guarded. Easy to lose. Is either 100% in or 100% out. When he loves he loves deeply, but that love could disappear over night. When you love a Mutua it will consume you, it’ll be the most exciting but scariest thing. Don't ever let a person like that slip through your fingers. You will regret it. But if he chooses to let you go, know there’s nothing you could have done to stop it. When he makes up his mind, that’s it.
A: That’s just Mutua. He can't help it. It's who he is.
B: Mutua is as cold as it gets. But also is sometimes so different for a moment.
C: I wish Mutua would have chosen to love me forever. But he chose to walk away.
B: Mutua is as cold as it gets. But also is sometimes so different for a moment.
C: I wish Mutua would have chosen to love me forever. But he chose to walk away.
by Xoxoxeidnbwu September 22, 2020
Get the Mutua mug.A wonderful, strong and loyal person. The kind of person you'd want as your best friend forever. The kind of person you would do anything for. Be anyone for. Not many people notice that kind of person to be such a gift. Hard to get to know, very guarded. Easy to lose. He’s either 100% in or 100% out. When he loves you, you’ll feel it, it will consume you. But there’s a great chance of waking up and not receiving anything, no love or affection without any context. He could quite possibly be in love with you one day and want nothing to do with you the next. It’s an exciting yet terrifying thing to be in love with a Mutua. Try to never let a person like that slip through your fingers. You will regret it. But if he chooses to leave and to stop choosing you , there’s nothing you can do. Once he’s made up his mine there’s no changing it. Trust me, I tried. All in all, maybe never love a Mutua at all. Getting to know him, to love him and then having to pretend he’s a stranger will break you.
A: That’s Mutua for you, his way or the high way
B: Careful with Mutua, he will love you then leave you all in one day
C: Shes with Mutua! How exciting.. how scary
B: Careful with Mutua, he will love you then leave you all in one day
C: Shes with Mutua! How exciting.. how scary
by Xoxoxeidnbwu September 22, 2020
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by gayanalman February 13, 2021
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