verbal identity

the part of a corporate identity that can be expressed in words - usually including values, vision statement, proposition, positioning, brand promise, key characteristics, tone of voice. It underpins the visual parts of the identity such as logos, colourways, graphic architecture etc.

We need to make sure the verbal identity is in place before we invite design agencies to tender.

by Mr Verbal February 15, 2010

mixed identity

When a user-member on the BeatYourTruck.com forum can't decide on a permanent avatar and so eludes to a recurring format of unfamiliar and somewhat uncomfortable recognition.

At first I didn't recognize that avatar, but upon closer inspection it turns out that noob moderator has a mixed identity.

by bytfriday August 23, 2011

Identity crisis

When someone has been pressured to identify themselves, but is not yet self aware, by someone claiming to be an authority.

This often comes up with police trying to get your ID, school wanting to know about family and what you eat for breakfast, politics whating you to side with a party instead of refusing to get involved in party politics and be an issue based voter.

Not to be confused with sexualy orientation by way of identity, social identity in that how you look is not your identity but how other people precieve you and in turn treat you.

I'm a cis gender male and just took a college class notlw I'm having an identity crisis, am I vegan?

by Juncture May 19, 2024

Tribal Identity

The historic root of human dysfunction. The sense that each of us belongs to a group - or tribe - from which we derive our idea of who we are, what we call ourselves, what we believe, whom else is a member and who is excluded.

Whether rooting for a sports team or voting along party lines, we divide ourselves into 'us' and 'them', as humans have done for millennia. It leads us to war. At a minimum we endure a chronic state of para-warfare.

He could not fathom how she had voted for Biden! She in turn looked with speechless amazement at his mindless devotion to ... she could not bring herself to utter that reviled name! Neither could ever change the other's mind by an inch. They were exemplars of tribal identity, each believing their side was right, the other side wrong, the finding of middle ground a fantasy for Springsteen/Jeep commercials during the Super Bowl - itself a tribal enactment - and nothing more.

by Monkey's Dad July 27, 2021

Identicator

The light on a battery that lets you know if it is charged or not

Crippy checked the Identicator lights on his toy too see it was fully charged

by Azif.One October 5, 2023

Mistaken Identity

Every time he goes out people approach him on the street and tell them how much he helped them.... And he's like "What, wait... I never said that." And then he realizes that IT WASN'T HIM! IT WAS HYM! ME HYM! And then he cries like a bitch about it because he wants the 80,000 a month he gets on patreon but he KNOWS that he's defrauding them! He can't tell the truth because he'll lose everything! And NOW, he's trying to rally politicians behind him like Tulsi Gabbard and Dan Crenshaw, collude with the media, BEGGING them to protect him so he can pretend to be a religious thought leader! Even though HIS THOUGHTS aren't what made those people throw their money at him! Lookathimlookathimlookathim! He's "Duplicitous" now! Ahahahahahaha! Look. He's going to try to beat me to the punch and kill the creature before me. Jordan... If a casual gaze from me was enough to SHEAR YOU TO YOUR CORE... What are YOU going to do the the creature!? If The Humbling River that is my soul washing over you was enough to rend the spirit from your meat Gundam... What hope do you possibly have against the creature? What are you going to do when I get there!? Silence me!? Super-bosses are immune to status effects you idiot! What accessory do you think I have equipped!? AAAAAHAHAHAHAHAHAHAHA! AHA! AAAAAAAHAHAAAAA! Take a guess! AND I'M SUPPOSED TO HUMBLE MYSELF BEFORE HIM!? And not ME Hym but HIM HIM!? BAAAHAHAHAHAHAHAHA! What happens when you kill it, Jordan?

What are YOU going to do when the creature RESURRECTS ITSELF FROM THE DEAD!? BET YOU DIDN'T THINK OF THAT! Did you!? All of the religious people that watch and I bet NOT A SINGLE ONE OF YOU THOUGHT OF THAT! Ye of little faith! I bet you all thought "You can't kill God" or "God isn't real". And THAT is exactly how I know that you can't do it! It's too late. You didn't think of it fast enough. 0 out of 9 billion. You know what? If you thought of it, good for you, you clearly get it. So, what I'm going to do is take challengers inbetween rounds and whoever thought of it gets first dibs.

Hym "Wow guys! One case of mistaken identity and you let a LITERAL NIETZSCHIAN MEGALOMANIAC CHARLATAN make a FRANTIC POWER GRAB while taking money under false pretenses. Grabbing up the half the media, a few fringe politicians, SEVERAL religious communities. Jesus christ! Do you SEE how you keep getting the Hitlers!? He isn't CLIMBING some hierarchy... YOU'RE SHOVING HIM TO THE TOP! OH PLEASE DADDY CRUSH US UNDER YOUR IRON FIST! FASTER DADDY! I'm not saying he's Hitler but HOLY SHIT."

Dr. JeepJorp "YoU sHoUlD bE pRaIsInG mE fOr My LaUdAbLe AmBiTiOn! Or imitating/worshipping me (Because those two words mean the same thing to me). What do you mean 'I'm talking to disaffected young men'? I wasn't talking to those useless weasels! I've solved the riddle of the human mind! I, the golden prophet! It's right here in this Bible!"

by Hym Iam March 27, 2023

identity transference

A marketing method that shifts the consumer's identity from the consumer to a product to get the consumer to buy it and love it.

Identity transference is a way that marketers distort reality by getting potential car buyers to come to feel that they can become the car they want to buy. After they buy it, they feel they are one with it, and happily spend money to maintain it in the best condition (sometimes better than themselves).

by but for January 17, 2021