Don Quijote phenomenon

Named after a Japanese retail store known for its jingle titled "Miracle Shopping", this slang term refers to retail stores like Yodobashi Camera or Bic Camera using jingles to entice consumers, encouraging them to spend more money there. Please note that the "Don Quijote phenomenon", while uncommon in the West, is also commonly shown in Indonesia where retail stores like Giant, Indomaret, and Alfamart also have their own jingles.

Every time I hear the jingle from the retailer store where the "Don Quijote phenomenon" occurs, I end up buying things I didn't even know I needed!

by Emotional Cruiser January 1, 2026

Don Quijote earworm

Named after a Japanese retail store known for its jingle titled "Miracle Shopping", this slang term refers to the earworm cause by hearing the in-store jingle on loop for hours on end. This slang tem is derived from the "Don Quijote phenomenon", which refers to retail stores like Yodobashi Camera or Bic Camera using jingles to entice consumers, encouraging them to spend more money there. Please note that the "Don Quijote phenomenon", while uncommon in the West, is also commonly shown in Indonesia where retail stores like Giant, Indomaret, and Alfamart also have their own jingles.

After spending two hours in Don Quijote, I left with a bag full of snacks and that jingle stuck in my head—definitely suffering from a serious Don Quijote earworm!

by Emotional Cruiser January 3, 2026