When the marketing department of a company decides to surreptitiously post a glowing review on a review section online to increase the star rating of their business. The term is only applicable when key phrases and management speak are used in the prose to highlight it wasn't written by a person in the real world and makes it glaringly obvious it is a desperate attempt to curry favour. More often than not this will be diametrically opposed to all the other reviews which have been ultra critical
Have you seen that one positive review of Love Actually
Yes it is the only one on there. This is blatantly written by Richard Curtis for the decade anniversary. No one will see through that
Yes what a review to a kill
Yes it is the only one on there. This is blatantly written by Richard Curtis for the decade anniversary. No one will see through that
Yes what a review to a kill
by wilbur smith February 16, 2013
I give this one a.. good six I will say. NEXT MEME!!!
...
And that concludes this episode of MEME REVIEW
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And that concludes this episode of MEME REVIEW
by lazergamer220 March 18, 2021
by XxXDatNormie6969XxX June 03, 2018
by chillchic11 May 11, 2010
by YEAEAEAEAEAEAEAEAEAEAEAEA April 14, 2020
Online reviews that have been written by paid reviewers or directly by manufacturers, vendors, or other stakeholders.
Usually appear on web-pages alongside products for sale on sites like Amazon or eBay.
Also appear on shopping aggregators like Google's shopping pages and many others.
Frequently used tactic to boost a product's image and desirability by appearing to be based on actual user experiences,
but may also be used to denigrate or put-down products (or services) with negative comments and apparent user experiences.
User experience is the key to this type of false marketing, or 'lying' about products. With the rise of Social Media, online
communication has become an important factor in social relationships, becoming one of the newest sources of 'word of mouth'
reviews, comparisons and recommendations. Marketers seek to manipulate this otherwise valuable pool of honest opinion and
experience by hiring schills to write reviews, stacking the odds in their favor or against other products unfairly or untruly. By doing
so, they reduce the value of the honest reviews, recommendations and experiences that are usually posted -- many people are
quite honest and the drive to be helpful to other people is one of the strongest of social drives.
Usually appear on web-pages alongside products for sale on sites like Amazon or eBay.
Also appear on shopping aggregators like Google's shopping pages and many others.
Frequently used tactic to boost a product's image and desirability by appearing to be based on actual user experiences,
but may also be used to denigrate or put-down products (or services) with negative comments and apparent user experiences.
User experience is the key to this type of false marketing, or 'lying' about products. With the rise of Social Media, online
communication has become an important factor in social relationships, becoming one of the newest sources of 'word of mouth'
reviews, comparisons and recommendations. Marketers seek to manipulate this otherwise valuable pool of honest opinion and
experience by hiring schills to write reviews, stacking the odds in their favor or against other products unfairly or untruly. By doing
so, they reduce the value of the honest reviews, recommendations and experiences that are usually posted -- many people are
quite honest and the drive to be helpful to other people is one of the strongest of social drives.
"I have used this <product> many times and it is the best <product> available in my city." (actual review stacking of a brand of soap)
"This <product> caused my toenails to turn yellow" (actual review stacking of a shampoo)
"It was amazing, started on first pull and has been powering my whole house and my nabor's sic house for two weeks."
(with a 2500W generator? really? totally review stacking)
"This <product> caused my toenails to turn yellow" (actual review stacking of a shampoo)
"It was amazing, started on first pull and has been powering my whole house and my nabor's sic house for two weeks."
(with a 2500W generator? really? totally review stacking)
by OldUncleMe January 09, 2014
An annual review where you were told in person you were great, outstanding, etc. and then receive a "medium" written review because the "Review Curve" says that you can't give it to more than one person on your team.
Although my boss said I was an outstanding employee last year in the review meeting, I got review curved and received a "3" on my annual review.
by Brook Byrnes February 09, 2023