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This emoticon literally means "heart" since that is what it looks when viewed sideways. In IM language though, it's a less serious way of saying somebody you "love" them, or at least "care for" them. Even if you do really "love" somebody, you don't want to say it every minute and every day -- it gets old and may even scare him or her. So, use "<3" for normal every day conversations, reserving "love" during the times you really want the other to know you mean it.
(Sample IM chat)

you: ok, i'm going to sleep now.
her: nitey nite <3
you: <3 you too.

(sign off)
<3 by Meta Bolic December 8, 2007
A heart shaped symbol typically sent from someone to their significant other via text message, email, etc.

1. Usually used when one has strong emotions for another that are hard to express, i.e love, happiness

Commonly used when one is too shy to say "I love you" for fear of it being taken the wrong way, or scaring off the person receiving the message
<3 by HYpothetically speaking January 1, 2009
This is the ASCII representation of several meanings

1) a heart (symbolizing love)
2) a ballbag
3) an ice cream cone
4) less than 3
1) i <3 you (I love you)
2) my <3 > your <3 (my ballbag is bigger than yours)
3) I wish I had an <3 (caution: could be misinterpreted as meaning 2)
4) I have <3 dollars
<3 by Itchiro December 28, 2005

Abigail <3

She is kind, beautiful, creative, wise, intelligent, loving, hilarious, and so much more. Abigail is an amazing friend and is a crazy child (just like her best friends)! She will be a famous actress and singer. Everyone gets along with her because she is amazing!
G: Hey Abigail <3
A: Heyyyy gurl <3
G: You’re my BFWWW! :)

stella <3 

a stella <3 is a greek who plays acpc!! she’s also very annoying about her kpop boys but she can’t keep all her love inside so she has to let it all out . stella <3 is super sweet and will always make you happy so treat her well !!!
##CHRISSY : hi stella <3! you’re looking extra cute today </3
##STELLA <3 : you are cutest .periodt
stella <3 by honevbun September 28, 2019

Hayden <3 

Hayden is a very pretty, funny, giving, kind and amazing person :)
If u know someone called Hayden <3 call them pretty.
Hayden <3 by Isla ✨😹 February 23, 2021