The phrase “behavioral surplus” is central to the subject of Shoshana Zuboff’s 2019 book “The Age of Surveillance Capitalism.” The author is a professor emerita at the Harvard Business School. Here is Zuboff’s description of the term in the book’s Introduction:
“Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data. Although some of these data are applied to product or service improvement, the rest are declared as proprietary ‘behavioral surplus,’ fed into advanced manufacturing processes known as ‘machine intelligence,’ and fabricated into ‘prediction products’ that anticipate what you will do now, sooner and later. Finally, these prediction products are traded in a new kind of marketplace for behavioral predictions that I call ‘behavioral futures markets.’” (Terms highlighted with single quote marks are italicized in the original.)
Because of the way the term is discussed in the book it’s likely it originated early this century in the bowels of Google as the company searched for a way to reliably monetize their search engine. They found one.
“Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data. Although some of these data are applied to product or service improvement, the rest are declared as proprietary ‘behavioral surplus,’ fed into advanced manufacturing processes known as ‘machine intelligence,’ and fabricated into ‘prediction products’ that anticipate what you will do now, sooner and later. Finally, these prediction products are traded in a new kind of marketplace for behavioral predictions that I call ‘behavioral futures markets.’” (Terms highlighted with single quote marks are italicized in the original.)
Because of the way the term is discussed in the book it’s likely it originated early this century in the bowels of Google as the company searched for a way to reliably monetize their search engine. They found one.
“The shift of economies of scope defines a new set of aims: behavioral surplus must be vast, but it must also be varied.” ibid., p 199
by ex PFC Chuck April 21, 2021
Get the Behavioral Surplus mug.The 3 main pillars of the Human Behavior Model. They consist of a humans Internal Representation, External Physiological Representation, and Linguistic Representation and Interpretation.
Notice this clients Behavioral Trinity, their body language, words and focus tell me that they are incongruent and need to be supported.
by justdug February 5, 2012
Get the Behavioral Trinity mug.A member of your treatment team that has the job dedicated to giving you exposures that make you anxious. Sometimes referred to as a BS. They also give you a ban book to track behaviors but most patients just fill in random numbers.
by Anxiously September 7, 2019
Get the behavioral specialist mug.by Kschee July 28, 2018
Get the Behavioral doppelgänger mug.by Kschee July 28, 2018
Get the Behavioral doppelgänger mug.Watch out for behavioral sink. if you hang with broke people, you will be broke. If you hang with materialistic people, you will become materialistic. if you hang with addicts, you will become an addict and if you hang with abusive people, you will become abusive. The bad behaviors spread like a contagion in a behavioral sink.
by Siouxise Eileen October 2, 2023
Get the behavioral sink mug.Looks like he's at it again?!
If he keeps that effort up, it will lead to behavioral conditioning for him.
Johnny Black III
Black Sensai
If he keeps that effort up, it will lead to behavioral conditioning for him.
Johnny Black III
Black Sensai
by Black Sensai December 20, 2024
Get the Behavioral Conditioning mug.