A genre of highly stylised
meme, particularly on Instagram, where the memes made are specific to the creators own life experiences, often related to
mental health but overall tackle relatable taboos that
people don't like to talk about in real life.
Kim: Oh my God,
Kourtney, have you seen mom's new Instagram page?
Kourtney: No, what about it?
Kim: It's full of weirdly specific starter packs and jokes about
depression and her icon is Buttercup from PPG
Kourtney: It sounds
like she's making niche memes.