A scent that the
Tag Fragrance Company(A division of Proctor & Gamble) attempted to market to the "stoners" or "potheads" in the western part of the United States and Southwest
Canada. The market research focus groups took place in three cities, Seattle, San
Francisco, and British Columbia. It seemed to be going
well during the initial phases of the tests. Everybody loved how it smelled "earthy and
sweet" at first, but did not
like however, that after a few minutes, there was a "noticeable, underlying funk that just wouldn't wash off or go away."(Much
like the members of these groups and the couches that they happened to be staying on at the time. Respectively.) They did try to overcome that hurdle by adding patchouli oil to the concoction, but found it only temporarily masked the stench. The
Tag Fragrance Company and Proctor & Gamble, at the advisement of their corporate lawyers, ultimately decided against the release of Hashtag when the test subjects were caught deliberately concentrating, then inhaling the contents of the spray cans out of giant balloons in an effort to "catch a free buzz".
"Uh,
dude..... If they sell hashtag at the co-op or natural market you go to, let me know and... uh, what was i saying bro? Oh yea...uh.... let me know if they will trade for
like, these hummus burritos I got, or these hacky sacks my friend Rainbow made out hemp seeds and old dreadlocks. Hey
dude wanna get a hack circle goin? Wait... oh yea, if they have it, just let me know so I can go steal some.