Instagram accounts that repost other people content without giving them credit, and sometimes gain more then the original creator of the content likes and followers.
Person 1: I just really like the new song by Fun.
Person 2: I have not heard it yet (than goes and listens to the song on YouTube)
The Next Day: Person 2: Have you heard that new song by FUN its one of my most favorite songs of all time.
Person 1: I just told you about that song yesterday. (Rolls Eyes) You are such a piggyback stamper.
A cost effectivemarketing strategy where two or more companies represent the other firm's non-competing product in various promotions or through referrals.
At the networking mixer, Mary the wedding planner got together with Jason the videographer and mentioned to him how trying out some "piggyback marketing" could work out well for both of them.
i.e., "I'll put a link to your website on my site, if you'll put a link to my website on yours."