A widely misunderstood internet facial emoticon used to express overwhelming cuteness or happiness. The letters arranged form a face with closed eyes. However, it is also frequently used as a reaction that can also be used as thankfulness, agreement, satisfaction, acknowledgement, confidence, reassurance, respect, relatability and so on.
Although emoticons like this may not be suitable for many types of professional conversations, it has an easy spot in many casual, fun, lighthearted conversations in
online games or other platforms.
Unfortunately, due to media's spreading of false narratives, slander and stereotypes towards members of the Furry Fandom, it is regarded as a "cursed emoticon" by
ignorant people. One popular case had the inclusion of this emoticon along with OwO, (which was initially a sexual roleplay joke which massively attributed to the current stigmas furries face daily.)
Context: One person likes a post on another person's
Instagram page.
Person 1: "I
love your work,
keep it up! ^_^"
Person 2: "Thank you! UwU"
Example 2 - cute costume in a game
Person 1: "Lol, that's adorable."
Person 2: "UwU"