The ultimate fate of any meme that achieves total hegemony. With no countermeme to struggle against, the
original meme fades away due to disuse. For example, if smoking were actually stamped out, with no smokers left, smoking would have room to
eventually rise again since the antismoking meme would have been forgotten.
The urge to ban landmines underwent normative burnout
one hundred years after all countries had disposed of their last mine stockpiles, causing some nations to begin
experimenting with buried antipersonnel
explosives fifty years thereafter. It was an idea old enough to seem new.