It's a food database service offered by UnderAmour that allows people to track calories and macros (also weight) for what they eat for each meal.
I use MFP to track my calories MFP shows I still have 200 calories left to eat.
Looking to track macros? I recommend MFP.
Fitbit is nice, but MFP is better, and can sync with Fitbit.
(A guy in a car waves to Ross to let him cut in front on the highway.)
Ross: Did you see that?!? That assturd just flipped me off!
Josh: No he didn't, you blind fuck. You got some serious MFP.