Gray market. I worked for a direct sales firm as backroom staff. In in-home sales the salesman takes a lot of time to demonstrate the product. Sometimes he convinces the customer of the product but the customer buys it from a store such as a pawn shop where new ones are sold without the markup which is the salesman's commission. That happens when a dealer in another territory gray markets the product. It undermines the whole business.
The guy I worked for was from Texas and he called it "bojacking" and the gray marketers "bojackers". The gray market items were sold without a warranty and I wrote a computer program to spot a pattern of lots of units ordered but few warranties coming back.
Since he came from Texas and Texas is next to Louisiana I suspected the term was from Cajun French as "Beau Jacque." I see elsewhere that Beau Jacque or Beau Jocque is indeed Cajun for a big guy or good ol' boy.
Refers to the athlete Bo Jackson, used to describe someone who has all the potential in the world, and never meets that potential. Someone who blows it. May be an unfair association since Jackson did not blow his career (see Dwight Gooden) but was injured.