To whitewash a problem by creating memes or content around pop culture to distract people from the issue at hand.
To detract public attention from the delayed payment of fuel subsidies to bus drivers amidst high fuel prices, the city transport department has resorted to memewashing the issue by posting edited images of anime characters "riding" the bus for online appraisal.
Fogey/fogy /fougi/ sl. (early 18C+, orig. Scot) old-fashioned, stuck-in-the mud.
Person with old fashioned ideas which he is unwilling to change: Come to the disco and stop being such an old fogey!
You think me an old fogeyand an old tory, his thoughtful voice said. I saw three generations since O’Connel’s time. I remember the famine. Do you know that the orange lodges agitated for repeal of the union twenty years before O’Connel did or before the prelates of your communion denounced him as a demagogue? You fenians forget some things. (James Joyce, Ulysses. PenguinBooks,1992. p. 38)