When a confident hetrosexual male decides to set himself a challenge and find a sexual partner for the evening. He must then attempt to try and pull a straight middle aged business person of the male variety, preferably married.
1: Look, there goes Jimbo. He's pulling some weird bloke this evening.
2: James is so gay
1: No, he's just Roying
Sitting on the floor pouting that you're about to lose to a team that "isn't" your rival. Named after UNC Coach Roy Williams at the NC State game on 2/26/14