A person who co-opts popular feminist “girl power” rhetoric as a way to virtue signal to other neoliberals and shield themselves from criticism.
JK Rowling’s “girlboss” McFeminism is real obvious you realize she only supports girls who “aren’t like other girls”
Feminism that has been sanitized by corporations in order to appeal to the widest audience while also being considered “unproblematic”.
Forever21 t-shirts that say “I Support Feminism” when they were made by exploited women workers in sweatshops would be more accurate if they said “I Support McFeminism”