Hyping up a band or a movie that is underground until it gets so big that people start despising it. The term originates from how disc jockeys promote new bands into the mainstream, much to the chagrin of the original fans.
by madmaxxx February 15, 2005

Bob: The ice chest is almost empty.
Dave: Go get some more then.
Bob: I did the beer run last time. Schoolyard rules.
Dave: Dammit.
Dave: Go get some more then.
Bob: I did the beer run last time. Schoolyard rules.
Dave: Dammit.
by madmaxxx March 14, 2005

by madmaxxx March 26, 2005
