A corporate-jargon non-word meaning "motivate," coined in 1968. Some 10 years later, it was shortened to the equally annoying verb "incent." Unfortunately, both are recognized by both Merriam-Webster and the OED.
The only respectable form of the word is the noun "incentive."
I would like to motivate him to never say "incentivize" again by telling him I will rip his windpipe out of his throat the next time I hear him say it.
I hope everyone who says "incentivize" in earnest knows they come across as a jargon-spewing ahole.