It's some one (most likely male) who is attractive, but not like a pretty boy is attractive. Most likely they have long(ish) hair and a some what scruffy appearance and rather built. they are really hot anyways, or just because of it.
Heath Ledger, in "10 things I hate about you" is by definition Ruggedly Handsome.
Buy a
Ruggedly Handsome
mug!
Something that looks low-budget or otherwise messed up; something that looks hastily thrown together or uninspired.
Person 1: Did you see Mary's webpage? Person 2: Yeah, I saw it. It was bootlegged.
