Refers to any and everything. It means to have a leg up on the competition or to have somethingunique as opposed to everyone else's common version of whatever is being judged.
Similar to getting crunk. It is to commense drinking, smoking, sniffing, etc. Anything that causes some type of "high" can be considered as to cause cranking.
What the fuck man??!! I'm on my fifth cup of Bud and you haven't started! Man get the cranking!!!! So we can all get cranked!