The New England Consulting Group originated a term to describe this phenomenon ... "Netralized." "Netralization" is the neutralization or equalization of power due to the Internet. Traditional Marketers and Retailers have been “netralized” ... just like the Winchester repeating rifle neutralized the buffalo and the Indian tribes.
by Maverick Marketing April 17, 2009
“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.
by Maverick Marketing April 17, 2009
Counterculture and often illegal activities to promote a brand such as the act of placing unwanted advertisements and brand logos on property without proper permission.
the Ecko Company equates graffiti, not as crime or vandalism, but as freedom of speech. The impacted property owners may not agree but, apparently, "brandalism" does not bother the youth culture as they scoop up their urban hip clothes. Ecko has successfully fought legal injunctions against their conducting and celebrating the works of renowned graffiti artists.
by Maverick Marketing April 17, 2009