The act of shaming individuals for upholding traditional, disciplined, or conservative values—often by people who promote more progressive, permissive, or nontraditional lifestyles. It flips the script of conventional moral judgment, turning restraint or virtue into something to be mocked or criticized.
Jessica chose to wait until marriage, but her coworkers used Reverse Shamism, calling her uptight and "repressed."
by Lablaque Williams September 01, 2025
Get the Reverse Shamism mug.The practice of publicly shaming or morally criticizing individuals who deviate from dominant social norms, often in the name of enforcing a particular ideology, lifestyle, or belief system. Shamism relies on social pressure, mockery, or moral outrage to control behavior or signal group values.
When Daniel said he doesn't drink alcohol for personal reasons, his friends mocked him for being "boring"—a clear case of shamism aimed at enforcing the social norm of drinking in their circle.
by Lablaque Williams September 02, 2025
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