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Definitions by Bob_Wire

MatPat effect

The phenomenon in which a piece of media, most commonly an image/a particular part of an image, is altered or otherwise removed from it's original context to an extend where seeing it in said original context feels unnatural.
"Seeing MatPat's avatar in the source feels weird because of the MatPat effect."
MatPat effect by Bob_Wire February 10, 2026

Schrödinger's Influencer 

An internet creator big enough to be sponsored, shouted out, or awarded by other big creators or brands, yet the average internet user has no idea who they even are.
"The latest Game Awards nominated a few people nobody's ever heard of for 'best creator'. Schrödinger's Influencer strikes again.

Alsume Effect 

The phenomenon in which a community around any given piece of media goes mad with shitposting after a long drout of any new content from the media. (At least any GOOD content) This process can be spontaneous or gradual.

Named after a reddit post on the Batman Arkham subreddit which kicked off it's now famous descent into insanity.
"The Alsume Effect hit the Team Fortress 2 community hard."
Alsume Effect by Bob_Wire February 9, 2025