Mainly used to describe a cheap, raggedy piece of clothing.
Did you see her sweater? What a schmata!
Variation: 'schmat', a bit of old cloth used for general cleaning duties.
Pass me that schmat to wipe the sink, will you?
noun - unfashionable piece of clothing; something you should not be caught dead wearing.
"Where did you get that schmata?"
When used with the term "industry", the schmata industry refers to the clothing industry, specifically in new york city, and specifically in reference to the women's clothing industry.
My father works in the schmata industry.
used to describe something of lower quality
that car is schmatta