The act of selling something on eBay, which was orginally bought on eBay.
Generally used when you have bought something while drunk that you didn't actually want.
Usually characterised by a purge in social media; replacing pictures of late night escapades with wholesome content that might hopefully trap an unsuspecting partner.
“Haven’t seen that girl on the club scene or on social media hitting up everyone’s DMs recently!”
‘Oh yeah? She’s probably rebranding. Looking for a man or something...’