When the presence of the numberπ in a headline or image makes it more likely to be read even by someone who would normally have zero interest in the message.
Successful copywriters know that some pinergy in a copy could lure the readership by a few folds.
1. Select a player (real or fantasy) during a sports draft to spite or anger one or more of your opponents because they had intended to select him/her.
2. Select a player (real or fantasy) during a sport draft to put one or more of your opponents at a strategic disadvantage.
1. Billy hate drafted Chad OchoCinco because he knew Sam had wanted him since he is from Cincinnati. Billy already had plenty of players to fill that position but wanted to make sure Sam didn't get him.
2. Billy hate drafted Peyton Manning because he was the only good quarterback left and he knew Sam had been planning on drafting him.