When the presence of the number π in a headline or image makes it more likely to be read even by someone who would normally have zero interest in the message.
Successful copywriters know that some pinergy in a copy could lure the readership by a few folds.
Cigarette: Northern slang for a cigarette, used oft by mashed up mancunian ravers becasue of the resemblance of a hot(electric)stove to the end of a lit cigarette. Originated circa 1991 in the early halcyon days of the rave culture; we speculate during a drug fuelled hallucination by said manc.
'fuck me noel, i am bolloxed, is that a ciggy in your mouth, or the stove from me 'nans kitchen'/
General use: 'Give us a stove you cunt'