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rule the shit 

The furthest advanced in their field, at the top of their game.

Often used as self-celebration in "I/we rule the shit" after a proffesional performance.
Ferrari rule the shit in most famous car marques.


Nike rule the sportswear shit.



Lametalk rules the shit in getting fucked over
rule the shit by Gumba Gumba April 7, 2004