Originated from Penny Arcade, a popular gaming webcomic.
-Dude, the Madden 2006 images they showed at E3 were bullshots. It doesn't look nearly as good as they said.
n.(2) modified from it's initial definition bullshot can be used to describe any picture that makes a person seem more attractive than he/she really is.
(2)I've seen your girlfriend in person. Her facebook photos were complete bullshots.