A colloquial term for a banschik-the attendant or sauna master in a Russian or Eastern European banya (steam bath). A banya boy is responsible for maintaining the steam room, preparing bath brooms (venik), and leading traditional rituals such as steam sessions and venik massages for guests.
He worked as a banya boy in a famousRussian spa, giving guests venik massages in the steam baths and leading sauna ceremonies.
So I heard you like cheese is a commonly-used catchphrase by many people. Many people who use it eventually lose their sanity. It is unknown how it makes people lose their sanity, but there are currently two main possibilities.
1. The word's order somehow makes the brain malfunction until many brain cells die, making the person mentally insane.
2. People who say it are already insane, but insane in a way that makes them say this strange sentence.
People who say it who aren't insane usually say it as a joke, to annoy someone, or they actually want to know.