Losing a lot of games, losing a draft pick for failing to disclose a no trade list and losing a top prospect for half a season for sports betting. Ottawa Senators owner
Eugene Melnyk coined the phrase in
2019 when he claimed his club was primed for a
5 year run of "unparalleled success". His bold statement ended up being quit prescient, as the Senators would
indeed go on to lose many games, lose a draft pick for failing to disclose a no trade list and lost a top prospect to a sports betting suspension.