Period of time characterised by acute perpetual inebriation brought on by successive COVID lockdowns.
Husband : “Morning darling, are we drinking the Beaujolais or the Soave today? ”
Wife: “Do think it’s ok to be drinking at 11am every day?”
Husband:”Of course it is, we’re in a schlockdown”
(In a bar)
Daug: Yo mama so fat. I pictured her in my head & bitch broke my neck!
Sohn: Can't comment yo mama, coz cows are sacred in our country.
Bartender: *Ugh!* Another yo mama schmuckdown in the workplace. I'm quitting this job!
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”