the ability to apply oprah's favorite doctor, celebrity or personality to your own life to make you a "better" person...only in oprah's eyes...
the oprahfication of the nation happens by the blind sheep following the choices she makes for her favorite things, her favorite doctor's(dr. phil/dr. oz) her president obama, etc...everyone wants to apply oprah's favorites incorporating them into their lives.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.