To advertise/endorse/support something heavily, usually to an irrational extent.
Examples being when people back something so much (style of martial arts, sports team) that they have to bring it up whenever possible and tell everybody how it's the best.
Examples being when people back something so much (style of martial arts, sports team) that they have to bring it up whenever possible and tell everybody how it's the best.
by Someone else March 23, 2005
by aid March 13, 2004