folksiness 

What hideous under-qualification, gracelessness, and a stupefying lack of knowledge is played off as in modern politics. Conservatives are particularly guilty of this tactic, fond of using it to reel in working and middle class voters alienated by elitist, out of touch liberals who want to force affordable healthcare, safe working conditions, sane tax policy, and social protections on them and their families.

May also result in lucrative speaking engagements and an army of sign-toting morons falling all over themselves to sing the praises of a "hockey mom" making 2500% of their yearly salary.

"What, Bush just mangled the English language again? He's not dumb, that' just his folksiness-he's just a down home, unsophisticated good ol' boy Yale graduate from Connecticut"

"I can sit down and have a beer with cousin Delbert too, but I don't want him anywhere near the Nuclear Football"

folksiness by Ava Devine's snatch May 11, 2010

falsiness 

the quality of taking something that is true and factual, and purposely casting doubt on its validity by presenting false, fake, alternative or misleading information.

The powerful man is using falsiness to trick us into believing he is innocent.

falsiness by pjerickson May 2, 2018