Disapointing;When
something is represented as
really good, exciting, etc, but is not as good as it seems.
This comes from BOGOHO, Buy One Get One Half Off. It's very
disappointing when something is represented as BOGO when it's actually BOGOHO.
When the letter came saying that I may already be a winner, I was
excited. But it was bogoho, because they just wanted me to buy some
magazines.