Misspelled family name of Rockafeller. It is pronounced on
the streets in slang terms with the a on the end.
It is coined from the rich family in the 1930’s that was known to have lavish and
extravagant spending habits. Somehow people began noticing these money splurges and started saying the expression “Who am I Rockafella?” When this was said it was accepted as “What am I rich?”
It also references many rap dude references like jayz’s record company and other rappers like to use this family name in their rap songs.