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This popular reference refers to the specific suicide method (Purple Kool-Aid)used by the 900+ participants of the People's Temple cult in the 1970s ran by Jim Jones.
There are so many bodies here! Where the f*** is Jim Jones and his Purple Kool-Aid?
by Black Wolf the Dragon Master December 12, 2005
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Oh you’re just being alive? I’m horny too
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As heard in the Incubus song "Purple Kool-Aid"

Refers to poisoned Kool-Aid used in cult ritual suicides.
The original lyric was: "The purple kool-aid cult is back/I'm paranoid again"
by MatthieuDrake June 21, 2005
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Purple Kool Aid is the liquid that keeps Black People alive. It is the equivalent of water to White People.
Damn Boy! You should wash some of dat watermelon down wif some Purple Kool Aid.
by Mr. Scatman Crothers August 04, 2008
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Drinking the Purple Kool-Aid will cause a person to blindly follow those that gave it to them. This definition is considered to be a misinterpretation of the Purple Kool-Aid incident in 1970.
Finding any real examples would be hard, because really, this definition is a stretch. But a women being interviewed at a Tea Party rally in Washington D.C. attempted to suggest that non-conservatives are drinking Purple Kool-Aid and blindly following the government.
by The Capitan of Kool May 31, 2010
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as heard in the Incubus song "Purple Kool-Aid"

there are many speculations as to what purple kool-aid could be. for example it could be a concoction of LSD, tranquilizers and purple kool-aid. or it could be a street name for a hallucinagenic drug. or it could be as simple and innocent as standard purple kool-aid.
The purple kool-aid cult is back, I'm paranoid again.
by Josh, the Degrade Face March 07, 2004
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