A major brand of cymbals, Paiste's sound has crafted some of today's most popular music, including Led Zepplin, Van Halen, Slipknot, AC/DC, etc. The typical Paiste sound, or "Signature" sound is a bright, full, powerful sounnd, and a much more European sound that Zildjian or Sabian. There is a distinct difference in sound between Zildjian and Paiste. Example: Listen to a typical Korn song or Chevelle song (Paiste), then listen to a Velvet Revolver or, my favorite to distinguish the differences, a recently made Metallica song (Zildjian). Most people agree that Paiste's sound quite a bit better than Zildjian, though they are quite a bit more expensive, and therefore less popular than Zildjians.