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The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe that is centered on a series of superhero films, independently produced by Marvel Studios and based on characters that appear in American comic books published by Marvel Comics. The franchise has expanded to include comic books, short films, television series, and digital series. The shared universe, much like the original Marvel Universe in comic books, was established by crossing over common plot elements, settings, cast, and characters. Phil Coulson, portrayed by Clark Gregg, is an original character to the MCU and the only character to appear across all the different media of the MCU.
After the release of The Avengers in May 2012, Tom Russo of Boston.com noted that aside from the occasional "novelty" such as Aliens vs. Predator (2004), the idea of a shared universe was virtually unheard of in Hollywood. Since that time, the shared universe model created by Marvel Studios (MCU) has begun to be replicated by other film studios that held rights to other comic book characters. In April 2014, Tuna Amobi, a media analyst for Standard & Poor's Equity Research Services, stated that in the previous three to five years, Hollywood studios began planning "megafranchises" for years to come, opposed to working one blockbuster at a time. Amobi added, "A lot of these superhero characters were just being left there to gather dust. Disney has proved that this (approach and genre) can be a gold mine." However, with additional studios now "playing the megafranchise game", Doug Creutz, media analyst for Cowen and Company, feels the allure cannot last perpetually for audiences: "If Marvel's going to make two or three films a year, and Warner Brothers is going to do at least a film every year, and Sony's going to do a film every year, and Fox (is) going to do a film every year, can everyone do well in that scenario? I'm not sure they can."
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by The Dark Centurion May 15, 2018
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(n): Mythical Creatures Union

the group dedicated to protecting the rights and privileges of Mythical Creatures in the workplace as well as within the government. Mythical Creatures only.

Organization Responsibilities:
- Defining and categorizing Mythical Creatures; includes new and known creatures
- Protect the rights of Mythical Creatures
- Provide accurate descriptions of all known Mythical Creatures without disclosing a particular creatures where-a-bouts or identity
- Provide non-Mythical Creatures with ways to donate and serve the less fortunate Mythical Creatures.
- Specific Member-only privileges disclosed only to Mythical Creatures and Human Mythical Creature Enthusiasts.
Tove 1: I became a part of the MCU when I heard they could fight my employer for my workers compensation.
Tove 2: Yeah! I joined for the free meals on Fridays and the Members-Only newsletter!
by MCAVenthusiast March 22, 2009
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