an effect based off of a guy on tiktok named keith lee who goes to restaurants and rates the food. a lot of times this way he saves small businesses by making them known
When Keith Lee (tiktoker) reviews either small restaurants or huge corporation(s) food and (if positive) results in a massive increase in sales of the restaurant
The Keith Lee Effect is when a struggling restaurant soars in profits and popularity seemly overnight after a review of the restaurants food is posted on Tik Tok by food reviewer, Keith Lee.
Person 1: “Wow! Look how long that line is! I don’t remember that place ever being that popular before.”
Person 2: “That’s the Keith Lee Effect. He posted a review of the place a few days ago on Tik Tok and it’s been super busy ever since.”