A contest held at Big BillHell’s car dealership in which the contestant is challenged to piss six feet straight up in the air and avoid getting wet. If they’re dry, they receive no down payment on their car
“Take a hike to Big BillHell’s, home of challenge pissing!”
Challenge pissing is when two participants try to out do each other for the sake of doing it, the reason for the naming is because the origin of the word means to try to piss 6 feet up in the air and not get wet.