When old musicians work with the the "hip" and "now" producers to make a comeback record. The term is named after the
late great Johnny
Cash's records with Rick Rubin (no disrespect intended - very respectable records). This tactic has been employed by the likes of Paul McCartney (w/ Nigel Godrich) and by easily the hardest sell of all, Neil
Diamond (also w/ Rubin). In many cases the record turns out to be a good
one, but the motivations are so transparent that it deserves to be acknowledged for what it is. Often times these records only succeed in gaining the artist back some of their long
lost cred. When this occurs look for commercial placement to help recoup album costs.
Guy #1 "Yo - you hear that new Neil
Diamond record??"
Guy #2 "Fuck no! That dude blows! I just know the
one that my mom always puts on when she cleans the house."
Guy #1 "Yeah, but Rick Rubin produced this
one!"
Guy #2 "Fuck that guy. He's clearly just cashing in."