Get the Carrotmob mug.
A social-media driven reverse boycott in which people reward socially responsible businesses with their patronage in a one-day spending blitz.
A recent Carrotmob "buycott" drew 400 people to the hotel. This will be Vancouver's second mobbing; the first in 2010 raised $1,800 for a coffee shop to install energy efficient lighting.
by Mr Durden June 28, 2012