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A reaction to a boycott, whereby some people buy goods or services from a firm which is being boycotted by other people.
It is not clear how deeply the boycott has cut into Goya’s bottom line, or whether the impact of the “buycott” has canceled it out.
from New York Times, July 20th, 2020, page A19, article by F. Stockman et alii on the politicization of Goya beans in the U.S. as Trump showed support for the firm amid a boycott
by loghiotatos July 22, 2020
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