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Building from the approved Strategic Map, BzzAgent develops copy and design for the BzzGuide. In its final form, the BzzGuide (along with a cover letter from BzzAgent) are sent to the BzzAgents to introduce them to the campaign and serve as the printed agent training material and product information resource. As with the Strat Map, the BzzGuide has 7 sections: What We’re Bzzing, The Bzz, BzzStories, BzzFacts, BzzTriggers, BzzTargets and BzzActivities.
The BzzGuide gives you examples on when, where to buzz people.
by Amy November 28, 2004
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