The point within a dialogue or conversation where someone begins to gradually shift (or suddenly shift) focus of the conversation from the original false pretense to the true intention of espousing their recent foray into the world of multi-level marketing thus beginning with immense zeal, their well-rehearsed recruitment speech. This moment is intensified by the nature of the other party initiating the conversation shift. This party is usually one of the following:

1) An acquaintance you have just met and were beginning to possibly explore later friendship.

2) One with whom you may possibly be interested in from a romantic point of view and they seem to be reciprocating.

3) An old friend, colleague, spouse, or significant other with whom you have recently reconnected with via the Internet or in person.

A similar form of usage would be: "to go Amway on you" or "He ruined a good chance of getting her in the sack when he prematurely went Amway on her."
1.) Prior to the Amway moment, the conversation was going well. For a second there, I actually thought I had made a new friend.

2.) Once that Amway moment happens with a friend, the friendship is irrevocably broken to a certain extent.
by nerdodamus September 23, 2016
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A person whose suburban "success" lifestyle is built on multi-level scams of various types. These people are typically churchgoing, drive SUVs, vote for "family values" candidates, and seem to be clueless of the fact that they produce nothing of value to society - existing primarily as large suburban human parasites.
BEWARE of being invited to a "party" (not to be confuzed with a "partay") by the Amway Yuppie. It's not a real party. Instead, you will spend the evening warding off sales pitches.
"Who was that at the door, was it the Jehovahs Witnesses?"
"Naw, it was just some Amway Yuppie inviting us to a scamfest."
by Gator Press November 15, 2007
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Also known as "evangelical Marxists", a member of the Left who will do or say anything to promote the Marxist ideology. Such people characteristically are children of wealthy parents (who pay their Ivy-League tuition), have lots of free time and plenty of spending money, and are frequently found at mass protest rallies backing some outrageously nasty pro-Left despot or terrorist group or the like.
When the Amway Marxists were done hawking copies of the "People's Weekly World" and stumping for Hugo Chavez, they put their unsold stock into a used Mercedez and drove to a fancy restaurant for drinks.
by DrCruel August 25, 2007
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