A statement that has become very popularised in the last decade or so, which
for the most part, is true. It refers to a man who compliments the woman he so desires, treats her right, gives her plenty of gifts, supports her and just shows her how much she really means to him, who will inevitable finish last in both general life and
relationships, whereas the traditional asshole, due to their egotistical behaviour, confidence and manliness, ultimately wins the race.
Many women deny this simple fact to make themselves look more credible when they actually don't mean it, and instead say "Nice guys win in the long run", but the simple thing is,
life is short, life is a 100m sprint, not a marathon. In the 100m sprint, there is no winner in the long run.