A UK-based Videogame store chain. Wins countless "Best Retailer" awards dispite being overpriced and employing staff that are as thick as shite.
Customer: "Do you have Sonic Heroes for the XBox in stock?"
GAME Store Assistant: "Sonic only ever came out for the Game Boy Advance, check the shelves."
"Game" is a quantity that is determined by the amount/quality of the hook-ups and/or relationships that a given person has endured. It is measured not by a unit, but soley in comparison to other people's game. Of course, there are other definitions of "game," but this definition has to do with how smooth a guy is with girls.