Russell branding

When a celebrity or somewhat relevant figure -usually right-leaning - suddenly starts to promote Christian teachings after having shown no interest, or even disdain, towards religion in the past.

This is usually done as some form of preparation for damage control when expecting some kind of sexual assault/abuse allegation or lawsuit to be incoming.

"You heard Joe Rogan has been seen going to church lately?"
"Uh-oh, he must be russell branding"

Russell branding by hp lolcraft May 31, 2025